the anecdote of the boiling frog

This project deals with the philosophical concept of western culture that encourages a silent enslavement of the masses through ego boosting.

The title was chosen to allude at Al Gore’s analogy of the frog that didn’t jump out of the boiling pot due to it’s lack of awareness, which resulted in its death.

book content



“Iron, concrete and smog: the backbone of our illusionary reality.

We live in a world shrouded by a beautiful veil of seduction eclipsing the truths that surrounds us. We only see what the gods want us to see. This is the world of Maya. The supreme consciousness is kept hidden behind the veil of multiple illusions, of which we are constantly distracted by and call Ego. This fuels the illusion of a singular and individual consciousness. This fragmentation has manipulated our species into believing, for millennia, in the illusion of a possessive power as an actual reality. Through ignorance, we created Maya and accepted her illusion. As Schopenhauer said, “the world is my representation” as I experience, live and feel my emotions, I generate a subjective reality.

However through contemplation, we caught the illusion and renamed her Aditya (absence of knowledge). The duality of the goddess exists only through ignorance and acceptance of the Ego. Except, we do not live in a world of Gods, rather in a world of humans that like to play Maya, illuding the imperfect reflection of a perfect world. We created this currency that we bow down to and through ignorance, accept its reality. However the use of excessive attempted control over the real and digital world, enforced by political agendas, using methods of military and censorship, exposes the toxic illusion.

It’s time for us to jump out of the boiling pot.”